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dc.contributor.authorMcCubbrey, Donald J
dc.date.accessioned2022-06-02T09:10:10Z
dc.date.available2022-06-02T09:10:10Z
dc.date.issued2009
dc.identifier.urihttps://ir.bsu.ac.ug//handle/20.500.12284/286
dc.descriptionCopyright © 2009 Donald J McCubbrey This book is licensed under a Creative Commons Attribution 3.0 Licenseen_US
dc.description.abstractThe Business Fundamentals text is designed to introduce students, particularly those in developing economies,to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so. Traditional business models are discussed as well as eBusiness models, with appropriate links to the IS Global Text and other relevant websites. All major functional areas of modern organizations are covered. A common thread in most, if not all, chapters will be applicable principles of sustainable development and corporate social responsibility.en_US
dc.description.sponsorshipJacobs Foundationen_US
dc.language.isoenen_US
dc.subjectBusiness managementen_US
dc.titleBusiness Fundamentalsen_US
dc.typeBooken_US


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