Browsing Department of Business and Entrepreneurship Collections by Author "Tuhirirwe, Jackson"
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Quality, Price, and Competition Strategy Effects on Performance of Soft Drink Enterprises in Rwanda
Nimusima, Pereez; Nuwagaba, Arthur; Tuhirirwe, Jackson; Karuhanga, Nathan; Kamau, Abel Kennedy (Bishop Stuart University, 2021-12-31)Amidst market performance challenges of declining customer numbers and sales for some soft drinks enterprises in Rwanda, that has caused a big concern for academics and professionals, the study set to empirically investigate ...