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    Core Concepts of Marketing 

    Burnett, John (2008)
    Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly ...

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    AuthorBurnett, John (1)Subject
    MARKETING (1)
    ... View MoreDate Issued2008 (1)Has File(s)Yes (1)

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