Department of Business and Entrepreneurship Collections

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The Effect of Village Savings and Loan Association Services on Social Economic Wellbeing of Members in Mitooma Town Council, Mitooma District
(Bishop Stuart University, 2025-08) Primah Nasasiira
The study focused on examining the effect of village savings and loan association services on social economic wellbeing of members in Mitooma town council, Mitooma district. Specifically, to examine the effect of financial training on social economic wellbeing of members, to examine the effect of credit extension on social economic wellbeing of members and to examine the effect of saving services on social economic wellbeing of members in Mitooma town council, Mitooma district. A cross-sectional design was employed using both quantitative and qualitative approaches to allow triangulation. Both simple random sampling and purposive sampling techniques were applied to select the 241 respondents. Data collection methods such as questionnaire survey and interview method. Quantitative data was analyzed with descriptive, Pearson correlation coefficient and linear regression where qualitative data was analysed using thematic analysis. The study found that financial training had a positive and significant contribution towards social economic wellbeing since p-value was 0.004 which was less than 0.05 and r=.952. The study also shows that results shows that credit extension had a positive significant contribution with social economic wellbeing since p-value of 0.647 is greater than 0.05; Pearson correlation coefficient (r=.647). Lastly, the study concluded that saving services had a positive significant contribution with Social economic wellbeing since p-value of 0.0000 is less than 0.05 and Pearson correlation coefficient (r=.546). The study concluded that financial training had a positive significant contribution with social economic wellbeing. The Pearson correlation coefficient indicated that there is a strong positive significant contribution of financial training on social wellbeing. The study also concluded that credit extension had a positive significant contribution with social economic wellbeing. Furthermore, the study concluded that saving services had a positive significant contribution with Social economic wellbeing. The study recommended that VSLAs should offer training on starting and managing small businesses, including business planning, marketing, and financial management. The study also recommends that VSLAs should establish clear and transparent credit terms, including interest rates, repayment schedules, and consequences of default. Ensure that terms are fair and manageable within members' financial capacities. Lastly, the study recommends that VSLA should educate members on the importance of saving regularly and setting financial goals.
Evaluating the Effectiveness of Monetary Policy Transmission Mechanisms in Controlling Inflation in Uganda (2010–2024)
(Bishop Stuart University, 2025-09) Byamazima Innocent
This study examined the effectiveness of monetary policy transmission mechanisms in controlling inflation in Uganda between 2010 and 2024. The main objective was to evaluate how well monetary policy tools influenced inflation outcomes over this period. Specifically, the study sought to (i) evaluate the effectiveness of the interest rate channel, (ii) assess the impact of money supply (monetary aggregates), and (iii) examine the role of the exchange rate channel in influencing inflation in Uganda. The study was motivated by persistent inflation volatility despite the Bank of Uganda’s adoption of the Inflation Targeting Lite (ITL) framework in 2011, which raised concerns about the strength of Uganda’s monetary policy transmission. Under research Methods, the study adopted a longitudinal quantitative research design using secondary time-series data covering the years 2010–2024. Data were sourced from the Bank of Uganda, Uganda Bureau of Statistics, the World Bank, and the International Monetary Fund. Econometric analysis was performed using the Autoregressive Distributed Lag (ARDL) model, supported by Augmented Dickey-Fuller (ADF) and Phillips-Perron unit root tests for stationarity, cointegration tests for long-run relationships, and diagnostic checks for model robustness. Additional techniques, including correlation analysis, Variance Inflation Factor (VIF) tests, and error correction modeling, were employed to ensure the validity of results. For the results, the findings from the ARDL model revealed mixed results across the transmission run (β = –2.3396, p = 0.267) and short run (β = –0.0123 to –0.0463, p > 0.05), but the effects were not statistically significant. The money supply channel also showed negative coefficients in both the long run (β = –13.0492, p = 0.336) and short run (β = –0.1291 to –5.3643, p > 0.1), indicating that monetary aggregates did not significantly influence inflation during the study period. In contrast, the exchange rate channel was significant in the short run, with the one-period lag of the exchange rate positively and significantly affecting inflation (β = 9.8078, p = 0.033), suggesting that depreciation of the Ugandan shilling contributed to higher inflation through import costs. Diagnostic tests, including the Jarque-Bera normality test, serial correlation test, and heteroscedasticity test, confirmed that the model was stable and reliable, with well-behaved residuals and finally, the study concluded that monetary policy transmission mechanisms in Uganda are effective but exhibit varying degreesof influence. The interest rate and exchange rate channels remain strong determinants of inflation, while money supply growth continues to pose inflationary risks. It is recommended that the Bank of Uganda enhances policy credibility and responsiveness by strengthening forward guidance, improving coordination with fiscal policy to reduce domestic borrowing pressures, and maintaining a stable exchange rate through targeted interventions. Furthermore, enhancing financial sector development and broadening credit access could improve the transmission of interest rate adjustments to the wider economy, thereby making monetary policy more effective in sustaining low and stable inflation.
Input Factors Influencing Economic Growth in Uganda (1990-2023)
(Bishop Stuart University, 2025) Mwijukye Justine
This study examined determinants of economic growth in Uganda (1990–2023) by focusing on gross capital formation, education expenditure, and population increase, using annual time-series data from 1990 to 2023 and applying the Autoregressive Distributed Lag (ARDL) model to capture both short-run and long-run relationships. The findings revealed that gross capital formation had a positive long-run coefficient (1.016) but its influence was statistically insignificant (p = 0.123), with short-run coefficients also found to be non-significant (p > 0.70), indicating that capital accumulation has not been a decisive contributor to Uganda’s growth. Education expenditure, considered as a measure of human capital, displayed statistically significant positive effects in both the short run (coefficient = 0.352, p = 0.004) and the long run (coefficient = 0.491, p = 0.036), confirming the essential role of human capital in enhancing economic growth. By contrast, population increase exerted statistically insignificant influence in the short run (−0.383, p = 0.509) and the long run (1.321, p = 0.465), suggesting that demographic expansion has not directly translated into economic growth without accompanying structural transformation. The ARDL estimations established education as the most influential factor, while capital formation and demographic change showed weak or negligible contributions. Model diagnostic tests confirmed robustness, with no heteroskedasticity, no serial dependence, and no non-normality, while the error correction coefficient (–0.211, p = 0.026) demonstrated convergence toward long-run equilibrium. The study concludes that prioritizing education investment is essential for Uganda’s sustainable growth, recommending that government increase funding to the education sector, strengthen institutional systems to improve the productivity of capital, and design demographic strategies that transform rapid population expansion into a long-term economic advantage.
Customer Service and Organizational Performance: A Case of Stanbic Bank, Mbarara City Branch-Uganda
(Bishop Stuart University, 2024-09) Asiimwe Emmanuel
The study sought to assess the effect of customer service on organizational performance with a case study of Stanbic Bank, Mbarara City branch-Uganda. It was guided by three specific objectives, they included 1) To examine the influence of reliability of the bank services on organizational performance at Stanbic Bank, Mbarara City branch 2) To ascertain the relationship between Empathy of the bank staff and organizational performance at Stanbic Bank, Mbarara City branch 3) To determine the contribution of responsiveness of the bank to organizational performance at Stanbic Bank, Mbarara City branch. This research employed a case study research design. Questionnaires and interview guide were used as the research instruments. Descriptive statistics were used in this study which included frequencies, means and regression analysis on variables. The findings revealed the following: The study found that there was a positive relationship between the reliability of bank services and organizational performance. This indicated that for every one-unit increase in the reliability of bank services, organizational performance was expected to increase by 5.32 units, The study findings revealed that there was a high statistically significance relationship between empathy of the bank staff organizational performance at p-value = 0.000 < 0.01. Which indicated that as the empathy of the bank staff increases, there is a corresponding tendency for organizational performance to improve, The study findings identified a strong positive linear relationship between the contribution of the responsiveness of the bank and organizational performance. The researcher recommended that: The government needs to strengthen and update regulatory frameworks to encourage financial institutions including Stanbic Bank, to prioritize and invest in enhancing the reliability of their services, financial institutions need to invest in continuous training programs for staff to enhance their skills and capabilities, ensuring a consistently high level of service reliability, there is a need for customers to actively participate in providing constructive feedback to financial institutions, including Stanbic Bank, about their experiences with service reliability, enabling continuous improvement, the government needs to introduce incentives or recognition programs that motivate financial institutions to invest in ongoing training and development programs aimed at improving the empathy skills of their staff.
Parents’ Economic Status and Undergraduate Selected Courses in Private Universities in Western Uganda.
(East African Journal of Arts and Social Sciences, 2024) Margaret Nuwamanya; Assoc. Prof. Gershom Atukunda, PhD; Dr. Johnson Atwiine, PhD
This study assessed the effect of Parents’ socioeconomic status on undergraduate selection of courses in Private Universities in Western Uganda, with a case of KIU Western Compass. The study was guided by the following specific objectives: (i) to determine the effect of parents’ income level on undergraduate selection of courses by University students at KIU, western campus, The study adopted cross- sectional survey design for quantitative approach. The study considered 205 students of Kampala International Univesity. Quantitative data was analysed using linear regression using SPSS version 25. The study found out that parents’ income level had a strong positive significant relationship between Parents’ income level and undergraduate selection of courses since the p-value is less than 0.05. The study recommends that students from lower-income backgrounds may prioritize majors that they perceive to have more immediate economic value, such as those leading directly to a specific job or career path, rather than majors in the liberal arts or humanities, which may be seen as less practical.
The Influence of Reliability of the Bank’s Services on Organizational Performance at Stanbic Bank, Mbarara City Branch
(International Journal of Scientific Research and Engineering Development, 2024-10) Asiimwe Emmanuel; Murangira Martin; Begumisa Bernard
This study investigates the relationship between customer service and organizational performance at Stanbic Bank's Mbarara City Branch. Employing a case study design, the research utilized questionnaires and interviews to collect data. Descriptive statistics, including frequencies, means, and regression analysis, were used to analyze the variables. The findings reveal a positive correlation between the reliability of bank services and organizational performance, indicating that a one-unit increase in service reliability is associated with a 5.32- unit increase in organizational performance. The low p-value (<0.001) confirms the statistical significance of this relationship. The study concludes that reliable bank services are crucial for organizational performance. Recommendations include strengthening regulatory frameworks to encourage financial institutions to prioritize service reliability and investing in staff training programs to enhance service quality
Stakeholder Engagement and Quality Health Care Service Delivery in Government Hospitals. A Case of Lyantonde Hospital
(International Journal for Multidisciplinary Research (IJFMR), 2024-08) Fatuma Kyomuhangi; Roberts Muriisa; Noel Kiiza Kansiime
This study examines the impact of stakeholder involvement on the quality of healthcare service delivery in government hospitals in Lyantonde District, Uganda. The main issue identified is the subpar quality of healthcare services in the district, which is attributed to a lack of adequate stakeholder engagement in the planning, implementation, and monitoring and evaluation (M&E) processes. The study, employing a case study design, involved 257 respondents, including hospital administration, doctors, nurses, Local Council Leaders, the District Health Officer (DHO), a Biostatistician, the Lyantonde Hospital Management Committee, and patients. Data were collected using questionnaires, interviews, and documentary reviews, analyzed through SPSS and content analysis. A key finding is that while stakeholders like local leaders and district officials are actively involved, there is a significant lack of direct engagement from community members and patients, particularly in planning and M&E processes. The study recommends enhancing community involvement through structured consultations and participatory approaches to improve healthcare service delivery. The conclusion underscores that addressing the gaps in stakeholder engagement is crucial for improving the quality of healthcare services and ensuring that community needs are effectively met
Financial Literacy and Women Financial Decision Making in Mitooma District
(International Journal for Multidisciplinary Research (IJFMR), 2024-08) Henry Natukwatsa; Noel Kiiza Kansiime; Donah Asiimire
The study focused on investigating the role of financial literacy towards women financial decision making in Mitooma People’s SACCO. Specifically, to determine the influence of women’s financial attitude on women financial decision making, to determine the influence of financial skills on women financial decision making and to establish the influence of financial Knowledge on women financial decision making in Mitooma People’s SACCO in Mitooma district. A cross-sectional design was employed using both quantitative and qualitative approaches to allow triangulation. Both simple random sampling and purposive sampling techniques were applied to select the 83 respondents. Data collection methods such as questionnaire survey and interview method were used. Data was analyzed with descriptive and inferential statistical techniques. Descriptive statistics involved the use of frequencies and mean while inferential statistics included Pearson correlation and multiple regression analysis. The study found out that there is a positive weak significant relationship between women’s financial attitude on women financial decision making; there is a positive weak significant influence women’s financial skills on women financial decision making; there is a positive significant weak influence of financial knowledge on women financial decision making. The study recommended that women should be engaged in financial education and awareness campaigns. The study further recommends that there should be peer- to-peer mentoring and support. This can help people learn from each other's experiences and perspectives, and build trust and confidence in their financial decisions. Peer-to-peer mentoring can involve matching individuals or groups with similar financial goals or skills, and providing them with guidance, feedback, and encouragement. The study also recommends that there should be provision of financial education through informal learning opportunities. This can help adults and youth who are out of school or have limited access to formal education, to acquire the knowledge and skills they need to manage their finances effectively.
Financial Literacy and Financial Performance of Small and Medium Sized Enterprises in Kakoba Ward Mbarara City, Uganda
(International Journal for Multidisciplinary Research (IJFMR), 2024) Amans Ainebyoona; Tuhirirwe Jackson; Nomugisha Mary
Uganda has been cited among developing countries which are populated with Small and Medium Enterprises (World Bank, 2018). These enterprises have been praised to be dominant players in instituting economic stability as well as playing key role in developing private sectors in Uganda. There has been Substantial financial support from both government and other development for example an African Guarantee fund worth US$ 30 million aiming at supporting African SME sector as well as fund support extended by the government through presidential initiatives to support Small and Medium Enterprises (MoFPED/UNPF, 2017). In addition to this financial support from the various development agencies, there has been also emergency of financial institutions for instance commercial banks and micro finance institutions in almost all parts of the country and these have also led to easy accessibility of funds by these enterprises easily (BOU,2013). However, Kasekende (2018) explained that majority of these SMEs fail to perform financial as evidenced by the high solvency rate as most of them fail to celebrate their second birthday due to misappropriation and mismanagement of their financial resources and all this is a true indicator of limited knowledge on how to manage financial matters of enterprises
The Role of Savings and Credit Cooperative Societies in Poverty Reduction :
(Bishop Stuart University, 2024-07) Daphin NAHIKIRIZA
Performance Management Systems and Program Performance: A Case Study of Uganda Women Entrepreneurship Program (UWEP) In Buhweju District
(BISHOP STUART UNIVERSITY, 2024) Agaba Mildred
The study aimed at establishing the relationship between performance management systems and performance of UWEP in Buhweju District in order to address the problem of persistent declining performance of UWEP in Buhweju District. The study was guided by the following specific objectives: to examine the relationship between performance planning and UWEP performance, to determine the influence of performance monitoring on UWEP performance and to establish the influence of performance evaluation on UWEP performance. The study adopted a cross-sectional study design and the population was 30 UWEP coordinators and 1,560 UWEP beneficiaries in Buhweju District. The data was collected using purposive, simple random and stratified sampling from a sample of 150 UWEP members and 20 UWEP coordinators. A questionnaire was administered to UWEP members while UWEP coordinators were interviewed. The study found out that there is a statistically significant substantial positive relationship between performance planning and UWEP performance in Buhweju district (r=.696**, P<.01), a statistically significant moderate positive relationship between performance monitoring and UWEP performance in Buhweju district (r=.537**, P<.01) and a statistically significant positive relationship between performance evaluation and UWEP performance in Buhweju district (r=.378**, P<.01). The study concludes that performance planning is a key predictor of UWEP performance in Buhweju district since there exists a significant substantial positive relationship between it and UWEP performance; performance monitoring is a major driver of UWEP performance in Buhweju district since there exists a significant positive relationship between it and UWEP performance and performance evaluation also determines UWEP performance in Buhweju district since there exists a significant positive relationship between it and UWEP performance. The study recommends that UWEP members, UWEP coordinators and policy makers: should do more performance planning through better goal setting, setting performance agreements and ensuring performance development; they should improve performance monitoring through conducting constant ongoing superior support, continuous assessment & training and lastly, they should do more performance evaluation by doing more performance appraisal and encouraging more dialogue/feedback.
Performance Management Systems and Program Performance
(International Journal for Multidisciplinary Research (IJFMR), 2024) Agaba Mildred; Bibangambah Jane; Atwiine Johnson
The study aimed at establishing the relationship between performance management systems and performance of UWEP in Buhweju District in order to address the problem of persistent declining performance of UWEP in Buhweju District. The study was guided by the following specific objectives: to examine the relationship between performance planning and UWEP performance, to determine the influence of performance monitoring on UWEP performance and to establish the influence of performance evaluation on UWEP performance. The study adopted a cross sectional study design and the population was 30 UWEP coordinators and 1,560 UWEP beneficiaries in Buhweju District. The data was collected using purposive, simple random and stratified sampling from a sample of 150 UWEP members and 20 UWEP coordinators. A questionnaire was administered to UWEP members while UWEP coordinators were interviewed. The study found out that: there is a statistically significant substantial positive correlation between performance planning and UWEP performance in Buhweju district (r=.696**, P<.01), there is a statistically significant moderate positive correlation between performance monitoring and UWEP performance in Buhweju district (r=.537**, P<.01) and there is a statistically significant low positive correlation between performance evaluation and UWEP performance in Buhweju district (r=.378**, P<.01). The study concludes that: performance planning is a key predictor of UWEP performance in Buhweju district since there exists a significant substantial positive relationship between it and UWEP performance; performance monitoring is a major driver of UWEP performance in Buhweju district since there exists a significant positive correlation between it and UWEP performance and performance evaluation also determines UWEP performance in Buhweju district since there exists a significant positive relationship between it and UWEP performance. The study recommends that UWEP members, UWEP coordinators and policy makers: should do more performance planning through better goal setting, setting performance agreements and ensuring performance development; they should improve performance monitoring through conducting constant ongoing superior support, continuous assessment & training and lastly, they should do more performance evaluation by doing more performance appraisal and encouraging more dialogue/feedback.
Influence Of Training and Development Practices on The Performance of Non- Government Organizations. A Cross-Sectional Study of Taso Mbarara.
(Student’s Journal of Health Research Africa, 2024) Sharon Atukwatse; Jimmy Mwesigye; Benard Begumisa
Background. Human Resource Management practices are functions and practices of human resources such as recruitment and selection, skills monitoring and training, and ongoing performance management of businesses to ensure improved Organizational performance. The study aims to determine the influence of training and development practice on organizational performance. Methodology. A sectional study used both quantitative and qualitative research approaches. Using a simple random sampling technique 132 respondents were selected from TASO Mbarara comprising human resource managers from Ankole Cluster, MEAL officers, MEAL managers, HR department staff, and top management. Pearson correlation, multiple regression analysis, and t-test statistics were used to establish relationships between independent and dependent variables. Results. The majority of 80 (69%) respondents in the study were males whereas 36 (31%) were females A Pearson correlation coefficient of 0.726 showed a positive and significant relationship between Training and Development Practices. The findings were important at a 0.000 level given that Training and Development Practices is statistically significant at a 95% confidence level since a sign value of 0.000 is less than 0.05. The coefficient of determination (Adjusted R Square) is 0.280. This implies that Training and Development Practices account for 28% of the variations in the Organisational Performance of TASO Mbarara A simple linear regression analysis using the standardized coefficients for Training and Development Practices indicated a beta standardized coefficient value of 0.726, with p-value = 0.000 Meaning that Training and Development Practices has a positive and significant effect on Organizational performance of TASO Mbarara. Conclusion. Training and development practices are part of the significant practices that contribute to the better organizational performance of TASO Mbarara. Recommendations. TASO needs to conduct compliance training for all staff to ensure understanding and adherence to HR policies and improved performance.
Financial Innovations and Profitability of Commercial Banks in Uganda
(Journal of Economics and Behavioral Studies, 2024-06) Atukunda, Gershom; Musiita, Benjamin; Atwiine, Johnson; Atwine, Aquilionus; Olyanga, Anthony Moni
The purpose of this study was to examine the relationships between financial innovation and profitability of commercial Banks in Uganda. The study was prompted by the low profitability evidenced by some banks being closed down because of low profitability. The study adopted a cross-section and descriptive research design using Roscoe 1975 to get a sample size of 24 commercial banks. Self-administered questionnaires were used to collect the responses. Based on the goals of the study, the data was examined for validity and reliability, examined using SPSS, and the results were reported. The results showed that the profitability of commercial banks in Uganda had a positive and significant association with both process and product innovation, suggesting that improving one will benefit the other. However, product innovation was found to be a stronger predictor of profitability in commercial Banks in Uganda. With these findings, the study contributes to providing empirical evidence that financial innovation in commercial banks is highly influenced by commercial banks introducing and improving their products/services since it results in profitability. There is also a need to put much emphasis on Financial Innovations by continuously introducing and improving on the existing products/services. The Commercial Banks in Uganda should promote and appreciate Financial Innovations as they are vital not only in enhancing cost minimization, thus improving profitability
The Correlational Study of the Quality of Students Enrolled in the University and Employability of Graduates from Selected Universities in South-Western Uganda
(2024) Rwiita Nuwabimpa, Milton; Kamukama, Nixon; Twinamtsiko, Medard
The employability of university graduates is a concern for higher education stakeholders globally and Uganda is also concerned due to high unemployment rates post-graduation. Not much has been written about the relationship between quality of students enrolled in the university and their employability of graduates from selected Universities in South Western Uganda. This study aims to establish this relationship in selected universities in south western Uganda. A correlational study collected data from 512 participants, including graduates, employers, university lecturers, administrators, and officers from quality assurance directorate of national council for Higher Education. Data on students discipline, grades, performance and employability were collected. SPSS and Structural equation modelling (SEM) version 21 was used to analyse associations between predictor and outcome variables. The findings derived from conducting this research clearly demonstrate the presence of a significant statistical association between the quality of students enrolled in the university and employability of graduates at R= 0.589, R squared change 0.347, P =0.000 This suggests that by ensuring the quality of students enrolled in the University through discipline, students’ grades and performance increases the likelihood of producing graduates who are employable. It is very important that stakeholders in higher education make it a priority to keep a high standard of students and their moral fibre and this may facilitate their integration into the workforce.
Budgetary Control, Managerial Competencies and Performance of Higher Local Governments in Eastern Uganda
(Journal of Economics and Behavioral Studies, 2024-06) Atukunda, Gershom; Atwiine, Johnson; Musiita, Benjamin; Atwine, Aquilionus; Koruragire, Emmanuel
The study aimed to explore the correlation between budgetary control, managerial competencies, and the performance of higher local governments in Uganda's Eastern region. Through a cross-sectional research design, 30 higher local governments out of a population of 32 were analyzed against predictor variables. Validity and reliability tests were conducted on research instruments to ensure data quality. Findings revealed a positive and significant relationship between budgetary control and performance, as well as between managerial competencies and performance. Moreover, there was a statistically significant relationship between both budgetary control and managerial competencies on performance. Regression analysis showed that 55.9% of performance variation was explained by these factors, leaving 44.1% to other factors not considered. Recommendations include strengthening financial management processes and investing in training programs to enhance managerial skills, ultimately improving local government performance
The Influence of Effectiveness of Promotion of Marketing Activities on Performance of Ankole Coffee Producers’ Cooperative Union (ACPCU) In Sheema District
(American Research Journal of Humanities & Social Science (ARJHSS), 2024-08) Kukundakwe Pison; Jackson Tuhirirwe; Atwiine Dniel Wannito
The purpose of the study was to assess the influence of marketing strategies of ACPCU’s coffee cooperatives in Sheema District on their performance. It was guided by three objectives which included: to examine the influence of effectiveness of promotion of marketing activities of the primary coffee cooperatives constituting ACPCU on their performance, to analyze the influence of promotion of marketing information of the primary coffee cooperatives constituting ACPCU on their performance and to examine promotion of marketing infrastructure development of the primary coffee cooperatives constituting ACPCU on their performance. The study adopted a cross-sectional research design. Using Krejcie & Morgan’s (1970) table for determining the sample size for the quantitative data, which is focused at measuring performance of ACPCU in this study, was 104 respondents. Given the nature of the research objectives and research questions, inferential statistics were used. The results indicated that effectiveness of promotion of marketing activities of the primary coffee cooperatives constituting ACPCU, promotion of marketing information of the primary coffee cooperatives constituting ACPCU and promotion of marketing infrastructure development of the primary coffee cooperatives constituting ACPCU have a significant positive relationship with their performance. Implying that a positive change in any of the independent variables is associated with a positive change in performance. Finally the regression results indicate that 75.7% (Adjusted R Square=.757) of the variations in performance is explained by independent variables under the study. To capitalize on the relationship between promotion of marketing infrastructure development and the performance of the primary coffee cooperatives constituting ACPCU, ACPCU should prioritize investments in upgrading and optimizing its marketing infrastructure including technology platforms, communication channels, and collaboration tools. By fostering a seamless and efficient marketing environment, the organization can streamline processes, reduce operational bottlenecks, and enhance overall performance of the primary coffee cooperatives constituting ACPCU.
Marketing Strategies and Performance of Ankole Coffee Producers Cooperative Union in Sheema District, Uganda
(BISHOP STUART UNIVERSITY., 2024) PISON KUKUNDAKWE
The purpose of the study was to assess the influence of marketing strategies of Ankole Coffee Producers Cooperative Union’s coffee cooperatives in Sheema District on their performance. Despite the recognized importance of marketing strategies in enhancing the performance of agricultural cooperatives, there remains a paucity of empirical research specifically focused on the coffee cooperatives in Sheema District, Uganda. The study adopted a cross-sectional research design. Using Krejcie & Morgan’s (1970) table for determining the sample size for the quantitative data, which is focused at measuring performance of ACPCU in this study, was 104 respondents. Given the nature of the research objectives and research questions, inferential statistics were used. The results indicated that effectiveness of promotion of marketing activities of the primary coffee cooperatives constituting ACPCU, promotion of marketing information of the primary coffee cooperatives constituting ACPCU and promotion of marketing infrastructure development of the primary coffee cooperatives constituting ACPCU have a significant positive relationship with their performance. Implying that a positive change in any of the independent variables is associated with a positive change in performance. Finally the regression results indicate that 75.7% (Adjusted R Square=.757) of the variations in performance is explained by independent variables under the study. To capitalize on the relationship between promotion of marketing infrastructure development and the performance of the primary coffee cooperatives constituting ACPCU, ACPCU should prioritize investments in upgrading and optimizing its marketing infrastructure including technology platforms, communication channels, and collaboration tools. By fostering a seamless and efficient marketing environment, the organization can streamline processes, reduce operational bottlenecks, and enhance overall performance of the primary coffee cooperatives constituting ACPCU.
The Contribution of Professionalism and Skills on Customer Satisfaction Among Customers of National Water and Sewage Cooperation (NWSC) in Mbarara City, Uganda
(International Journal for Multidisciplinary Research, 2024) Ainembabazi Catherine; Arthur Nuwagaba; Jackson Tuhirirwe
The study focused on Customer care service and customer satisfaction among customers of National Water and Sewage Cooperation in Mbarara City. The study was guided by the following objectives: To find out the effect of accessibility and flexibility on customer satisfaction among customers of National water and sewage cooperation, to determine the relationship between reliability and customer satisfaction among customers of national water and sewage cooperation in Mbarara city, to ascertain the contribution of professionalism and skills on customer satisfaction among customers of national water and sewage cooperation in Mbarara city. A non-experimental, cross sectional survey research design was used in this study with a mixed methods approach of data collection and analysis. Simple random and purposive sampling techniques were used to come up with a sample of 324 respondents from whom primary data was collected, these included; the branch managers of NWSC, and the customers of NWSC specifically the land lords and land ladies in Mbarara City. The managers were subjected to interview while the customers were subjection to questionnaires. A statistical package SPSS (version 20) was used to analyze the quantitative data collected through the questionnaires and thematic content analysis and narrative reasoning was used to analyze qualitative data collected. The findings of the study revealed that accessibility and flexibility have a strong positive affect on the customer satisfaction (r = 0.703, p<0.05). The findings on the relationship between reliability and customer satisfaction revealed that there is a moderate positive relationship between the two variables (r = 0.420, p<0.05). The study further revealed that professionalism contributes much towards customer satisfaction according to the results from interview with the branch managers of NWSC. From the study findings, it can be concluded that Customer care service is very pertinent in as far as customer satisfaction with the organizational services is concerned therefore, the management of NWSC should put in more effort to ensure they improve their customer care services to retain and maintain a stable customer base for the organization. The present study recommended that the management should open up more branches of NWSC within the city for easy accessibility by the customers and this will at the same time increase the reliability. Professionalism should be emphasized since it greatly contributes to the customer satisfaction among customers of National water and sewage cooperation within Mbarara city.
Livelihood Coping Strategies among the Congolese Urban Refugee Women during the Covid 19 Crisis
(American Research Journal of Humanities Social Science (ARJHSS), 2023) Asiimwe Enock; Gershom Atukunda; Muriisa Roberts
Coping strategies among the urban refugee women is a study that focusses on the understanding of how refugees in urban setting cope with their livelihoods mostly during Covid 19 lockdown. By focusing on the coping strategies, we critically analyze how refugee women, managed the livelihoods since the economy was in total lockdown and yet there was need to survive. The purpose of this study of the livelihood coping strategies among urban refugee women from Democratic Republic of Congo is to find out if there are any ways refugee women endeavored to find means of sustaining their livelihoods during the Covid 19 lockdown which was a testing time for everybody in the global context

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