The Effect of the Different Recruitment Methods on the Enrolment of Learners in Private Secondary Schools in Mitooma District

Abstract

This study examined the effect of the different recruitment methods on the enrolment of learners in private secondary schools in Mitooma District. A descriptive research design was used, targeting 108 teachers, 5 headteachers, and 1 District Education Officer (DEO). A sample of 114 respondents was selected. Data were collected through focus group discussions and interviews. Qualitative data were analysed thematically. Results indicated that private secondary schools in Mitooma District employ a combination of traditional and modern recruitment methods, including advertising, word-of-mouth recommendations, social media, and school visits. The rate of learner enrolment in private secondary schools in Mitooma District is influenced by factors such as financial aid, scholarships, school reputation, and parental decision-making. Various recruitment methods, including advertising, word-of-mouth recommendations, scholarships, and school reputation, significantly impact enrolment in private secondary schools in Mitooma District. In conclusion, a combination of traditional and modern recruitment strategies, including advertising, word-of-mouth recommendations, social media, and school visits, is effective in increasing enrolment. Financial aid, scholarships, school reputation, and parental decision-making are also significant factors influencing enrolment. Overall, the findings suggest that private secondary schools in Mitooma District can improve their enrolment by adopting an integrated approach to recruitment. It is recommended that school inspectors evaluate the impact of different recruitment methods and recommend adjustments to improve enrollment outcomes.