Browsing by Author "McCubbrey, Donald J"

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    Business Fundamentals
    (2009) McCubbrey, Donald J
    The Business Fundamentals text is designed to introduce students, particularly those in developing economies,to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so. Traditional business models are discussed as well as eBusiness models, with appropriate links to the IS Global Text and other relevant websites. All major functional areas of modern organizations are covered. A common thread in most, if not all, chapters will be applicable principles of sustainable development and corporate social responsibility.