Browsing by Author "John, Rwakihembo"

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Employee Training and Job Satisfaction in Western Uganda
(AJP", 2022) Crispus, Tashobya; Robert, Mugabe; Bernard, Begumisa; Pereez, Nimusima; John, Rwakihembo
Purpose: The purpose of this study is to examine the effect of employee training on employee job satisfaction in Western Uganda with a focus on Mbarara University of science and technology (MUST). Methodology: A mixed methods approach and cross-sectional design were used. The study population were composed of academic and non-academic staff members of MUST. Researchers were guided by Krejcie and Morgan sample determination table to come up with a sample size of 230, and selected the sample using Simple random sampling technique. Self-administered Questionnaire and interview guide helped in collection of data; then after collected data were processed and analysed using SPSS version 20. . Findings: Study results show a significant and moderate positive relationship between on-job training, off-job training and job satisfaction (r=.381, p<.Ol) and (r=.308, p<.Ol) respectively for on-job training and off-job training. . Unique contribution to theory, practice and policy: The study makes a unique contribution to human resource training and development literature by providing context-based evidence on the positive relationship that exist between employee training and job satisfaction in public institutions in western Uganda. Practitioners in these institutions are anticipated to gain new insights on the vital role of employee training towards elevating satisfaction levels of staff. The study recommended that public higher learning institutions in western Uganda re-orient their strategic focus to training and development needs of their staff if they are to achieve their set targets. This is justified because this study has found out that such practices help them keep their staff morale boosted which apparently affects the way they render services to their clients
MARKET PERFORMANCE OF SOFT DRINKS ENTERPRISES IN KIGALI CITY, RWANDA
(International Journal of Marketing Strategies, 2022) Pereez, Nimusima; Nixon, Kamukama; Rebecca, Kalibwani; John, Rwakihembo
Purpose: Even when soft drink production as an entrepreneurial activity has had tremendous impact on society, it continues to face heightened challenges as the world Corona Virus pandemic continues. The choice of a relevant communication strategy however will influence how they attain their goals. The purpose of this study was to examine the relationship between interactive marketing practices and market performance of soft drink enterprises in Kigali City, Rwanda. Methodology: Cross-sectional design was employed in this study to collect data on samples at a point in time. Simple random sampling technique helped researchers to select 322 soft drink enterprises in Kigali city and data was collected using structured self-administered questionnaire and interview guide in line with critical realism philosophy. Zero-order Pearson correlation analysis was used to test the set hypothesis and regression techniques for prediction. Findings: Results revealed that interactive marketing practices have a positive and significant association with market performance (r=.267, p<.01). Unique contribution to theory, practice and policy: The study uniquely contributes to interactivity literature by providing further evidence on the positive relationship that exist between interactive marketing practices and market performance in a soft drink setting in Kigali City. Managers in these enterprises will acquire new insights related to the significance of interactive marketing practices in achieving their promotional and performance objectives. It was recommended that soft drink enterprises orient their strategic decisions towards disseminating their marketing information using interactive communication channels. This has been found out by this study to help them maintain warm relationship with their clients which has future sales leads and profitability implications.