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    • MARKET PERFORMANCE OF SOFT DRINKS ENTERPRISES IN KIGALI CITY, RWANDA 

      Pereez, Nimusima; Nixon, Kamukama; Rebecca, Kalibwani; John, Rwakihembo (International Journal of Marketing Strategies, 2022)
      Purpose: Even when soft drink production as an entrepreneurial activity has had tremendous impact on society, it continues to face heightened challenges as the world Corona Virus pandemic continues. The choice of a ...